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Department · vaiu-bus-mktg-*

Marketing

Consumer behavior, quantitative marketing, branding, and digital and platform-based go-to-market strategy.

0/5 · designed, queued Programs: Online certificate programs in marketing courses, graduate-level certificate marketing track, graduate-level certificate in Marketing Analytics, professional certificates in digital marketing.

Research areas

Faculty directory

Department chair · Marketing Strategy

Prof. Jian Vale

Go-to-market strategy, brand management, and customer-centric organization.

go-to-market strategybrand managementcustomer-centric organization
Designed · queued

Professor · Consumer Behavior

Prof. Ivana Gale

Judgment and decision-making, consumer psychology, and experimental methods.

judgment and decision-makingconsumer psychologyexperimental methods
Designed · queued

Professor · Quantitative Marketing

Prof. Rustam Vale

Choice modeling, pricing and promotions, and marketing-mix econometrics.

choice modelingpricing and promotionsmarketing-mix econometrics
Designed · queued

Professor · Digital & Social Media Marketing

Prof. Samir Calder

Digital advertising, social media analytics, and influencer and content marketing.

digital advertisingsocial media analyticsinfluencer and content marketing
Designed · queued

Professor · Customer Analytics & CRM

Prof. Ingrid Wren

Customer lifetime value, retention and loyalty, and personalization and recommender systems.

customer lifetime valueretention and loyaltypersonalization and recommender systems
Designed · queued