Department · vaiu-bus-mktg-*
Consumer behavior, quantitative marketing, branding, and digital and platform-based go-to-market strategy.
Research areas
Faculty directory
Department chair
Marketing Strategy
Go-to-market strategy, brand management, and customer-centric organization.
Professor
Consumer Behavior
Judgment and decision-making, consumer psychology, and experimental methods.
Professor
Quantitative Marketing
Choice modeling, pricing and promotions, and marketing-mix econometrics.
Professor
Digital & Social Media Marketing
Digital advertising, social media analytics, and influencer and content marketing.
Professor
Customer Analytics & CRM
Customer lifetime value, retention and loyalty, and personalization and recommender systems.